6 Time Tracking Best Practices for US Retail Sales

Written by Asim Qureshi
By Asim Qureshi, CEO Jibble

Hi, I’m Asim Qureshi, the CEO and co-founder of Jibble, a cloud-based time and attendance software. I have several years of experience building and scaling software products and teams across various industries and markets. Before I founded Jibble, I worked as a VP at Morgan Stanley for six years. I’m passionate about helping businesses improve productivity and performance through smart time management practices.

This article covers…

Overview: Importance of Time Tracking in US Retail Sales

Final Thoughts: Optimize Time Tracking for US Retail Sales Success


Overview: Importance of Time Tracking in US Retail Sales

“Retail sales will grow between 4% and 6% in 2023” – National Retail Federation (NSF) Annual Forecast.

As the retail industry in the United States is expected to grow significantly in 2023, retailers need to optimize their operations and maximize their profitability. One of the main ways to do this is by using time tracking for their hourly workforce. Time tracking can help retailers improve productivity, reduce labor costs, ensure compliance, and enhance customer satisfaction.

In this article, we will explore some of the best practices of time tracking in retail, and provide some tips and tools to help you implement it effectively in your business.

Tip 1: Set Clear Goals and Priorities

Creating clear goals and priorities is crucial for success. The US Retail industry is recovering from the pandemic but is still experiencing volatility in supply chains, cost inflation, and labor force pressure. Retail businesses can use their time and energy better by making resilient plans and choices. Here’s how to set clear goals and priorities in retail sales:

  • Identify sales targets: Know what you want to sell and how much. These targets include achieving a specific sales revenue, meeting daily or weekly sales quotas, or increasing customer satisfaction ratings. By knowing your sales goals, you can work better and choose tasks that help you reach those goals.
  • Make concrete goals: Know what you need to do to get closer to your goals. This could involve prospecting new customers, upselling or cross-selling products, or improving product knowledge. Make plans that are easy to follow, and choose your tasks well.
  • Spend time on what matters: Once you have ranked your tasks, allocate your time accordingly. Give more time and energy to tasks that make a big difference in your sales goals. By aligning your time allocation with your priorities, you can maximize your productivity and ensure that essential duties receive the attention they deserve.

Tip 2: Use Time-Blocking Methods

A powerful time management technique, time blocking involves allocating specific time blocks for different activities, allowing focused and dedicated work on specific tasks. Here’s how retail sales professionals can implement it:

  • Identify critical activities: Begin with the key activities that make up your daily work routine in retail sales. Include sales calls, customer interactions, inventory management, cleaning/organization, administrative tasks, and staff meetings.
  • Allocate dedicated time blocks: Once you have identified your key activities, allocate dedicated time blocks for each task. Set aside specific periods during the day when you solely focus on a particular activity. For example, you can assign a time block in the morning for sales calls and emails, another in the afternoon for customer interactions, and a separate time block for cleaning tasks.
  • Minimize distractions: During each time block, minimize distractions and interruptions as much as possible. Put your phone on silent. It allows you to fully concentrate on the task and make the most of your allocated time.

Tip 3: Break Down Tasks

US Retail sales professionals often juggle a wide range of responsibilities, from assisting customers on the sales floor to supervising change rooms, restocking inventory, pricing items, and maintaining a clean store environment. To effectively manage these diverse tasks and optimize productivity, it is crucial for retail sales professionals to break down their activities into smaller, manageable components and allocate time accordingly.

  • Make tasks smaller: With the many things to do in retail sales, making them smaller and simpler helps make work faster. By identifying the individual work components, such as engaging with customers, arranging displays, or taking payments, professionals can approach them systematically and efficiently. This approach reduces overwhelm, enhances focus, and ensures everything is noticed and addressed.
  • Rank tasks with the Eisenhower Matrix: Prioritize your tasks based on their importance and urgency, which lets you focus on high-priority tasks directly contributing to your sales goals. Address urgent tasks that require immediate attention promptly. Important tasks should get the necessary time and attention to ensure success.

Tip 4: Use Time Tracking Tools and Technology

Using retail time tracking tools and technology can significantly enhance productivity and efficiency in the US retail industry. Various innovative tools and technologies are available that cater specifically to the needs of retail professionals. By incorporating these tools into daily operations, retail sales professionals can streamline their time tracking processes and optimize their performance. Some of the features you should look for in retail time trackers:

  • Mobile apps: Mobile time tracking apps provide convenience and flexibility, allowing retail professionals to track their time on the go. With features such as clock-in/clock-out, task tracking, and real-time reporting, these apps enable accurate time tracking and provide valuable insights into daily activities.
  • Kiosks with facial recognition: Facial recognition technology integrated into kiosks provide a seamless and secure time-tracking experience. Retail sales professionals can simply scan their faces to clock in or out, eliminating the need for manual entry and minimizing time theft or buddy punching.
  • Geofencing: Geofencing technology utilizes location-based tracking to automatically record when retail professionals enter or leave specific areas. This is particularly useful for remote sales teams or field representatives who frequently visit customer locations. Geofencing ensures accurate time tracking and allows managers to monitor employee activities effectively.


Tip 5: Streamline Employee Management with Time Tracking

Good employee management is essential for the success of any retail sales operation. By using time tracking tools and data, managers and human resources can work better on different parts of employee management, from integrating payroll to training and development. Here’s how time tracking can help improve employee management in the retail sales business:

  • Pay employees easily: Time tracking software can seamlessly integrate with payroll systems, simplifying and automating tracking employee hours and calculating wages. By recording employee work hours correctly, managers can ensure that payroll calculations are right and follow the law. This integration saves time, reduces mistakes, and promotes transparency in payroll processes.
  • Efficiently manage employee schedules: Time tracking tools allow managers to create and manage employee schedules with ease. Managers can optimize staffing levels and ensure smooth operations by having a centralized system to assign shifts, track availability, and handle shift swaps. Time tracking software can be set with notifications to help employees stick to break times or even be notified of an upcoming shift, reducing the no-show rate.
  • Ensure compliance with US labor laws: Time tracking is vital in ensuring compliance with labor laws and regulations. By accurately recording employee work hours and breaks, managers can demonstrate adherence to the Fair Labor Standards Act and avoid potential legal issues. Time tracking tools can generate reports that provide a comprehensive overview of employee work hours, facilitating compliance audits and paperwork.

Tip 6: Regularly Review and Analyze Time Tracking Data

Regularly reviewing and studying time tracking data is essential for working better and faster. By examining data analytics captured through time tracking, retail sales professionals can learn helpful information about their work patterns, identify productivity trends, and make smart choices to improve time use. Here’s why regularly scanning and analyzing time tracking data is important:

  • Uncover productivity trends: Time tracking data provides a full overview of time spent on various tasks and activities. By analyzing this data, retail sales professionals can identify productivity trends, such as peak hours of sales performance, time-consuming tasks, or periods of low activity. Recognizing these trends allows you to capitalize on your most productive periods and address any areas hindering your performance.
  • Identify areas for improvement: Time-tracking data can highlight areas to improve. By examining the data, you may discover tasks or activities that are consuming excessive time, or that could be streamlined or delegated. This insight enables you to make informed decisions on optimizing your workflow, eliminate time-wasters, and focus on tasks that drive results.
  • See the results of changes: Regularly reviewing time tracking data enables you to assess the effect of any changes or strategies implemented. Whether you have introduced new sales techniques, streamlined processes, or changed your priorities, analyzing the data helps you gauge the effectiveness of these changes. It allows you to find patterns, make data-driven decisions, and improve work for the best results.

Final Thoughts: Optimizing Time Tracking for Retail Sales Success

So, these are some of the best practices for time tracking in US retail sales. Following them can boost your productivity, deliver fantastic customer service, and sell more. Time tracking is not just a boring chore; it’s a powerful tool to help you achieve your goals and grow your retail business. Why not give it a try and see for yourself? You’ll be surprised by the results.

Time tracking can help you manage your time, improve your performance, and succeed in the competitive retail world. Don’t miss this opportunity to take your retail sales to the next level with time tracking.